Packaging News
The New York division of Blue Marlin has created a new look for gDiapers to reflect the brand’s eco-friendly credentials
The revamp is designed to clearly communicate the brand’s message “cute bum and small footprint”. The packs will be rolled out into stores in the US, Canada and Europe.
According to Blue Marlin, the ‘g’ stands out as a focal point communicating the values of gDiapers –“gorgeous, green and genuine”. A window is intended to bring consumers closer to the product, showcasing its material and aesthetic.
Blue Marlin New York creative director Anna Milivojevich said: “Our goal was to shift the diaper experience from a burden to an inspiration. We wanted to attract and delight new parents with the design as well as bring out the brand’s message – ‘Happy Baby, Happy Planet’.”
Jolynn Mitchell of gDiapers added: “At our roots, gDiapers is about the Australian ‘fair dinkum’ philosophy – an expression that means being genuine and real with everyone you encounter. Blue Marlin understood this and worked with gDiaper’s in house designer, Shelley Stout and her creative team to take the packaging to another level that can be communicated in a larger, culturally diverse market.”
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