Swedish group IO Drinks has called on CCL Decorative Sleeves and Cubis to create this unusual pack for its latest energy drink launch, Ceethree’s iO.
The square pack format is said to be the world’s first stackable plastic beverage container with a flip-top cap and was launched by Cypriot drinks packaging firm Cubis in 2009.
CCL produced the full-body sleeve for the coffee and guarana-based drink.
The cubic 25cl container is said to reduce CO2 emissions due to more efficient transportation and maximising retailer shelf space.
The sleeve, meanwhile, is UV flexo printed in five colours on 50 micron OPS, and is designed to convey the natural qualities of the product. A matt lacquer effect accentuates its organic properties and the sleeve provides tamper-evidence with perforations.
IO Drinks managing director Magdalena Adaktusson said: “Ceethree’s iO is a concept brought to life by energetic people for energetic people and it was essential that its packaging reflected both the quality and uniqueness of the product.”
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