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British Heart Foundation calls for plain cigarette packs
Cigarette packaging has been thrown back into the limelight after a study showed that women are 25% more likely to develop heart disease from smoking than men.
Following the publication of the findings in medical journal The Lancet, the British Heart Foundation said that the figures proved the need to reduce the attraction of smoking by bringing forward rules on plain packaging.
The study speculated that the difference could be related to physiological differences or cigarette smoke toxins having a more potent effect on women.
The tobacco industry has long resisted calls for plain cigarette packaging, saying that plain packaging would damage brand equity and arguing that there is no causal link between packaging design and whether people take up smoking.
Others have pointed to serious concerns over the industry’s ability to fight counterfeiters is packaging is forced to be simplified.
However, British Heart Foundation senior cardiac nurse Ellen Mason said: “This is very timely research as tobacco companies are increasingly targeting women with slim brands and slick packaging.
“Introducing plain packaging would help to increase the effectiveness of health warnings and reduce the attractiveness and appeal of tobacco products.”
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