Packaging News
Children’s activity brand RenArt has turned to 3monkey to design the packaging for its new range of art kits
The range includes Blendy Pens, a collection of creative pen kits for young artists from six years upward. Design agency 3monkey create a new brand logo and new activity content such as posters, fashion design and card-making.
The agency also revamped the Sprayza, including new themed packs featuring an engaging new Sprayza mascot.
3monkey senior designer, Lee Holland said: “Some packs have to be gender specific, but the new Sprayza mascot had to appeal to both boys and girls and the character has been designed to show how the product is used.
“Designing for the toy category is obviously great fun and, as well as branding and pack design, we also devise the creative activities, which makes for really entertaining brainstorm sessions. Also, our cardboard engineering expertise means that we can turn out clever ideas for constructional play activities that work practically and give the kids a bit of a challenge.”
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