--PackagingNews
JDO has created new packaging for Unilever’s haircare brand Clear, which is launching in North America
For the women’s range, the pack incorporates a metallic-lilac base colour, while the men’s range comes in gunmetal teal. In addition there is a “multi-cultural Shea range in creamy gold”.
According to JDO, consumers can nagivate the 14 variants with the help of tonally-aligned brightly-coloured variant bars. A silver hot foil nourishing drop icon at the bottom of the female pack communicates the ingredients story.
Unilever global brand vice president Francois Renard said: “JDO have managed to capture the spirit of Clear, and create stunning pack designs for the US market which dial up the scalp and hair care therapy cues that we know our American audience responds to.”
Ben Oates, JDO creative director added: “The new presentation for Clear US builds on the brand’s global equities with a fresher, more premium feel, and importantly, made more appealing for our American audience.”
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