Pizza Hut Testing New Packaging
2019-11-28
From:Packaging Strategies
Pizza Hut has introduced a limited-time test of a plant-based pizza topping served in a round pizza box. The test of both innovations will take place exclusively at one Pizza Hut location in Phoenix, where the pizza company will introduce the new Garden Specialty Pizza topped with Incogmeato™ by MorningStar Farms Italian sausage.
Pizza Hut partnered with Zume, a company pioneering the shift to a more sustainable future of food, to design a way to put a round pizza in a round box. The round box contains less overall packaging compared to a typical square pizza box, is industrially compostable (where available) and interlocks easily to ensure a smoother delivery. In other words, no pizza insurance policy needed and freed up space in the fridge for leftovers. Pizza Hut plans to look at ways to roll out the box more widely in the near future.
"This revolutionary round box — the result of a two-year journey — is the most innovative packaging we’ve rolled out to date," said Nicolas Burquier, chief customer & operations officer, Pizza Hut. "The round box was engineered to make our products taste even better, by delivering hotter, crispier pizzas. This box is a win, win; it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members."
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